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Deloitte Consulting formed a strategic alliance with e-business software company Personify Inc. to help online businesses increase profitability through better understanding and interaction with customers.

Deloitte Consulting made an unspecified multimillion dollar investment in Personify and will be a preferred integrator.

Deloitte Consulting and Personify said they will provide e-business solutions to companies doing business on the Web through joint marketing, collaborative selling, software deployment, customer behavior modeling, vertical markets insights and extensive joint solution development.

"This alliance will help our clients be more competitive in the new digital economy, and will greatly enhance Deloitte Consulting's leading edge e-business practice," said Carol Lindstrom, managing director of e-Business Services for Deloitte Consulting.

Personify markets tracking software that reveals patterns of visitor behavior, allowing companies to act on those patterns to become more profitable. Deloitte Consulting is a part of Deloitte Touche Tohmatsu.

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